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AGF Videoforschung GmbH, Frankfurt a. Main, Germany
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The implementation of research projects to measure the use of programmes and advertising in moving image offers, including the standardisation, collection, evaluation and marketing of the data obtained in this way. When setting up the research projects, the interests of both the organisers of television programmes/moving image offers or advertising space providers as well as advertising customers and media agencies must be taken into account appropriately and balanced.
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