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EU funding (€50,000): Connecting Ad-Impressions with Purchase. The new advanced Advertisement at the point of sales. Hor 7 Nov 2019 EU Research and Innovation programme "Horizon"
Overview
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Connecting Ad-Impressions with Purchase. The new advanced Advertisement at the point of sales.
Based on these principles, we developed our first marketing solution C.A.P. (Connecting Ad-Impressions with Purchase): A novel digital marketing channel installed in grocery stores. The intelligent system ensures that shoppers see relevant content during their purchase decisions. C.A.P. connects the seen content with a shopper’s transactional data, enabling unique big data analyses to measure the advertising effectiveness. After several years of development, C.A.P. was launched mid-2018 in Germany and since then, the system’s market demand (profitability), technical functionality and advertising effect hass been continuously monitored. 100% of the store managers want to keep the system. Various brands have run a campaign on C.A.P. and are enthusiastic about its impact and respective analytical insights – therefore our customers were willing to pay prices which are several times higher than average TV advertising. This highlights the importance to quickly build up reach.
Funded Companies:
| Company name | Funding amount |
| Cyreen GmbH | €50,000 |
Source: https://cordis.europa.eu/project/id/889256
The filing refers to a past date, and does not necessarily reflect the current state. The latest known state is available on the following page: CYREEN GmbH, Frankfurt a. Main, Germany.
