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UK funding (£753,991): Consumer Models for Assisted Living - CO-MODAL Ukri 1 Apr 2011 UK Research and Innovation, United Kingdom
Overview
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Consumer Models for Assisted Living - CO-MODAL
| Abstract | The aim of the CO-MODAL project is to support the development of a market for independent living products for "young" older people (YOP); i.e. those people who are approaching retirement and older age in the 50 – 70 year age range. In particular, project is considering the YOP as a consumer or user of assisted living technology (ALT) products. Project team’s investigations is focusing on understanding the needs and behaviours of four segments: 1. “YOP Consumer Users”: YOP who purchase ALTs for their own use; i.e. those YOP who buy and use the ALT 2. “YOP Purchasers”: YOP ‘decision gatekeepers’ involved in the purchasing decision for other older ALT end users; i.e. those YOP who buy but do not use the ALT 3. “YOP Users”: YOP who use ALTs but refer to other non-YOP ‘decision gatekeepers’ such as a family member, carer or advisor, to make the purchase decision i.e. YOPs who use but do not buy the ALT 4. “YOP Non-users”: YOP who neither buy nor use ALTs |
| Category | Collaborative R&D |
| Reference | 400222 |
| Status | Closed |
| Funded period start | 01/04/2011 |
| Funded period end | 31/05/2014 |
| Funded value | £753,991.00 |
| Source | https://gtr.ukri.org/projects?ref=400222 |
Participating Organisations
| COVENTRY UNIVERSITY |
£524,165.00 |
| AGE UK ENTERPRISES LIMITED |
£163,153.00 |
| GRANDPARENTS PLUS |
£66,673.00 |
The filing refers to a past date, and does not necessarily reflect the current state. The latest known state is available on the following page: Coventry University UNIVERSITY, Coventry.