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UK funding (£1,261,204): CDRC Ukri 14 Feb 2019 UK Research and Innovation, United Kingdom
Overview
Text
CDRC
| Abstract | Describe the proposed research in simple terms in a way that could be publicised to a general audience (up to 4000 chars) Social science is concerned with understanding human behaviour patterns. These patterns are increasingly revealed through data which are captured by retailers and other commercial organisations. Example sources of these data include store loyalty cards, smart energy meters, mobile telephone logs, vehicle registrations and smart tickets for trains and buses. The data are not just interesting to academics, they can provide important insights for delivering health care, building houses or roads, and producing sustainable goods and services with reduced environmental impact. This project seeks to develop new approaches to social science research which are needed to exploit new sources of consumer data. The ethical use of data for the public good and protecting the privacy, confidentiality and personal rights of individual consumers is of paramount importance. This research is different for a number of reasons, for example, because activities can be examined continuously and in real time. In the past, a social scientist might have studied 'typical' commuting flows from a residence to a workplace. Now it is much easier to look at multi-purpose activities or trip-chaining in a single day e.g. delivering children to school, going to work, visiting the gym, having a coffee and doing the shopping before returning home. It requires new methods from artificial intelligence and data science which the project will help to develop. These methods are recognised by governments and business as crucial to future well-being and economic prosperity because data are now so widespread and their content is so revealing. The outcomes from the project will include novel publications appearing in the scientific literature, but the research will also help businesses and government to plan more effectively, and it will train the next generation of students and research professionals in the applications and analysis of new and emerging forms of data. |
| Category | Research Grant |
| Reference | ES/S007164/1 |
| Status | Closed |
| Funded period start | 14/02/2019 |
| Funded period end | 13/02/2024 |
| Funded value | £1,261,204.00 |
| Source | https://gtr.ukri.org/projects?ref=ES%2FS007164%2F1 |
Participating Organisations
| University of Leeds | |
| OFFICE FOR NATIONAL STATISTICS | |
| IBM | |
| University of Aberdeen | |
| The Food Foundation | |
| Sainsbury's | |
| Transport Systems Catapult | |
| Rolls Royce Group Plc | |
| Statistics Norway | |
| Federal Technological University of Paraná | |
| Iotics | |
| ARUP Group | |
| South West Water Ltd | |
| First Group | |
| O2 Telefonica Europe plc | |
| Morrison Supermarkets plc | |
| Voi Technology | |
| Chinese University of Hong Kong | |
| United Nations (UN) | |
| Newcastle University | |
| IMPERIAL COLLEGE LONDON | |
| LEEDS TEACHING HOSPITALS NHS TRUST | |
| The Co-operative Group Ltd | |
| University College London | |
| BRADFORD METROPOLITAN DISTRICT COUNCIL | |
| UNIVERSITY OF OXFORD | |
| University of Bristol | |
| Alan Turing Institute | |
| BIRMINGHAM CITY COUNCIL | |
| The Royal Society | |
| AirDNA | |
| Institute of Grocery Distribution | |
| University of Exeter | |
| National University of Singapore | |
| Compass | |
| Open Data Institute | |
| Telefonica S.A | |
| University of Cambridge | |
| Improbable | |
| Centre for Applied Education Research | |
| Addfree Cities | |
| UNIVERSITY OF MANCHESTER | |
| Mastercard UK | |
| Bradford Institute for Health Research (BIHR) | |
| Raspberry Pi Foundation | |
| Procter & Gamble | |
| University of Southern California | |
| Cardiff University | |
| Consumer Data Research Centre (CDRC) | |
| University of Plymouth | |
| Elder Research | |
| Vietnam National University | |
| GS1 UK | |
| University of Southampton | |
| World Health Organization (WHO) | |
| London School of Economics and Political Science (University of London) | |
| WhytHawk | |
| University of Sheffield | |
| Iseal Alliance | |
| Which? | |
| Whitespace | |
| Sciteb | |
| Cuebiq | |
| Department For Environment, Food And Rural Affairs (DEFRA) | |
| LEEDS CITY COUNCIL | |
| YouGov | |
| Sustain (food and farming alliance) | |
| University of Florida | |
| European University Institute | |
| World Health Organization Regional Office for Europe | |
| MoreLife |
The filing refers to a past date, and does not necessarily reflect the current state. The latest known state is available on the following page: University of Leeds, LS2 9JT Leeds.
