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UK funding (£83,348): Birmingham City University and GlaxoSmithKline plc Ukri 1 Oct 2019 UK Research and Innovation, United Kingdom
Overview
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Birmingham City University and GlaxoSmithKline plc
| Abstract | To transform both the depth and quality of consumer driven insights into brand perception, captured by the Shopper Science Laboratory, using a suite of novel interactive Augmented Reality technologies, leading to new product creation and a wider market share. |
| Category | Knowledge Transfer Partnership |
| Reference | 511599 |
| Status | Closed |
| Funded period start | 01/10/2019 |
| Funded period end | 30/09/2021 |
| Funded value | £83,348.00 |
| Source | https://gtr.ukri.org/projects?ref=511599 |
Participating Organisations
| BIRMINGHAM CITY UNIVERSITY |
£83,348.00 |
| GLAXOSMITHKLINE PLC |
The filing refers to a past date, and does not necessarily reflect the current state. The latest known state is available on the following page: Birmingham City University, Birmingham.