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EU funding (€6,500,000): TealHelix: Building Resilience Through Inclusive and Personalized Food Labeling Hor30 Jul 2024 EU Research and Innovation programme "Horizon"
Overview
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TealHelix: Building Resilience Through Inclusive and Personalized Food Labeling
The TealHelix advances the state-of-the-art by proposing a more precise and targeted approach – empowerment through personalization and inclusion. Using the underlying logic of motivational matching, we will develop a number of new labeling approaches and digital social innovations to guide and improve consumer decision-making. Such an approach will also enable us to address resistance to sustainability ideas and tailor our interventions to the heterogeneity in individual needs of vulnerable consumers. Combining insights from life cycle, social and economic environments analysis, measurement, and consumer behavior theories, we will develop a new measure to assess how individual and planetary preferences for various sustainability dimensions can be aligned to reach sustainability goals. Next, we will test a number of means of transmission: traditional labeling approaches, digital and brick-and-mortar retail labeling approaches, and smart labeling approaches. To sustain and scale the change, we will develop integrity guidelines and new sustainability information provision standards for the industry. We will leverage the interdisciplinary and transdisciplinary competencies of the consortium in marketing, consumer behavior, psychology, environmental, information sciences, as well as in communication, retailing, and standard-setting industries. The project will generate multiple novel methods to study labeling approaches and original empirical evidence through machine learning-based 'big data' analysis, large-scale surveys, experience-sampling and micro-level experiments. Finally, we will integrate the findings into digital social innovations powered by AI tools to support labeling solutions. As a result, we will provide a deeper understanding of how various external environments shape attitudes and beliefs towards food sustainability labeling, how to motivate consumers to follow sustainable labeling guidelines, and how to include the ones who are in greatest need.
Funded Companies:
| Company name | Funding amount |
| UNIVERSITAET ST. GALLEN | ? |
| Adcogito Elgsenos Tyrimu Institutas, VSI | €386,581 |
| Copenhagen Business School | €361,250 |
| Erevnitiko Panepistimiako Institouto Systimaton Epikoinonion Kai Ypologiston | €337,500 |
| GS1 GERMANY GmbH | €348,344 |
| Katholieke Universiteit Leuven | €1,225,188 |
| RIJKSUNIVERSITEIT GRONINGEN | €390,150 |
| RIMI EESTI FOOD AS | €0.00 |
| Safe Food Advocacy Europe | €310,313 |
| SIA Rimi Baltic | €250,281 |
| STICHTING VU | €405,050 |
| Stowarzyszenie Komunikacji Marketingowej Sar | €335,375 |
| Universitaet Fuer Bodenkultur Wien | €386,250 |
| University OF Macedonia | €388,406 |
| Valstybine Maisto IR Veterinarijos Tarnyba | €206,406 |
| Vilniaus Universitetas | €410,938 |
| White Research Srl | €457,969 |
| Zenith Poland SP Zoo | €300,000 |
Source: https://cordis.europa.eu/project/id/101136955
The filing refers to a past date, and does not necessarily reflect the current state. The current state is available on the following page: Universität St. Gallen, HSG, Schule + Forschung Inst. öff. Recht, St. Gallen, Switzerland.
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